AI & Human Creativity

By Matt Bagley

Unlocking the True Essence of Creativity

The Transformative Journey That Transcends AI's Mechanical Reproduction

The essence of creativity lies within the journey itself. It's not just about the end result, but the transformative process we undergo as we dive into photography or compose music. It's within these moments of magic, amidst the sweat and tears, that we truly find meaning and purpose.

We're all in search of that awe-inspiring "wow" feeling, that emotional connection that tugs at our hearts and guides our exploration. We take this emotional tug, this seed of inspiration, and let it lead us down new paths of exploration. It's in these divergent journeys that art comes alive, infused with heart and made truly special.

As humans, we have the power to break rules, to find new paths, and to seek different answers. Sometimes, we break the rules without even knowing why, propelled by our experiences and emotions. It's these deviations from the norm that push our creativity forward.

Creativity doesn't conform to strict guidelines of right and wrong or good and bad. We, as humans, are not designed to fit into such binary boxes. Our movements are fluid, driven by our curiosity and our innate desire to ask "what if." Gives us the freedom to make choices, unrestricted by rigid notions of correctness.

In this human realm of boundless exploration, we discover the true essence of our humanity. We embrace the unique and unpredictable nature of our creative outputs, to constantly push the boundaries and defying conventional norms. It is through this continuous quest that we harness our full creative potential.


Artificial intelligence, in contrast, lacks the depth of emotional exploration that is intrinsic to the creative process. It operates as a mechanical reproduction, adhering to rules and parameters, providing references based on our requests. It is like a search engine that spews out existing content, good and bad, without the filter of emotional perspective.

While we may see the generated images or hear the music samples produced by AI, can we truly feel them? By "feeling," I mean delving deeper to understand the work's purpose and origin. We can never hear the story behind the life-changing moments, the profound love, and the sheer blissful emotion that serve as the seed for creation. There is no journey, no purpose behind the process.

Please don't misunderstand me; the introduction of AI as a creative tool is remarkable. It will revolutionise every aspect of our lives and eventually become integrated into every service we experience. When AI seamlessly interacts with us without us even knowing, that's when its true brilliance will shine. So, we must learn to adapt and evolve, using this technology in the same way a conductor interacts with an orchestra—utilising it as a tool that shows possible paths while we, as creators, choose the direction.

As AI technology continues to evolve, the line between what is real and what is generated by computer algorithms becomes increasingly blurred. It becomes more challenging to distinguish between genuine creations and artificially produced search results.

However, I invite you to consider this: Think of something that has deeply moved you—a song, a painting—and then imagine if I revealed to you that it was created by a computer. Would you still feel the same connection? Would you feel tricked?

Allow me to share a story that beautifully illustrates the relationship between AI and creativity:

There once was an AI caveman walking home after a long day of hunting. The sun was setting, and darkness falling on the land. Along the way, the caveman stumbled upon a burning branch on the ground. He recognised the fire as a danger and cautiously walked around it, safely reaching his destination.
Now, imagine a human caveman in the same scenario. After a tiring day of hunting, he encounters the burning branch. Instead of seeing it merely as a danger, he marvels at its beauty. He watches the flames dance, lighting up his surroundings. He feels its warmth, and his mind wanders in awe. The caveman picks up the branch, using it to light his way, keep warm, and safely reach home. He has harnessed the use of fire, turning a simple encounter into a transformative experience.
Photorealistic glow in the dark 10 legged octopus with feathers and spikes on mans finger Matthew Bagley
Photorealistic Backwards glow in the dark striped octopus underwater. Matthew Bagley
Photorealistic pink octopus starfish with feathers on my finger, cuddly and happy. Matthew Bagley

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